Serving Those Who Serve 

INTRODUCING THE WORLD’S HARDEST WORKING MARKET SEGMENT

THE AMERICAN BEDROCK INFRASTRUCTURE INDUSTRIES

The American Bedrock Infrastructure Industries (ABII) is made up of the hardworking men and women of a diverse group of industries that built, build, maintain and respond to the needs of society. Collectively, they provide the services and products vital to a functioning society. Our media properties have been celebrating this market for nearly 100 years.

THIS NEWLY DEFINED SEGMENT INCLUDES THESE ESTABLISHED VERTICAL MARKETS

The ABII market is made up of roughly twenty million people who are drawn to service; refuse to shy away from hard work; revel in accomplishment; and are loyal by deed to the brands that support them. An overlooked bread and butter segment to the American Economy, they represent nearly $1T in spending power.

See the Breakdown

  • This market segment, totaling 7,000,000 workers, encompasses professionals involved in building infrastructure and residential projects, including laborers, engineers, and project managers.

  • Comprising 60,000 workers, this vertical focuses on the management, cultivation, and harvesting of forests, including forestry workers and environmental specialists.

  • This sector includes 60,000 professionals engaged in the moving of goods and people across different modes of transportation, such as drivers, pilots, and logistics planners.

  • With 2,100,000 workers, this market segment is dedicated to agricultural production, involving farmers, agronomists, and farm laborers who cultivate crops and raise livestock.

  • This segment, accounting for 863,000 workers, involves those in the provision of essential services like electricity, water, and natural gas, including technicians and utility engineers.

  • Including 701,000 personnel, this market focuses on the operation of correctional facilities and the custody, safety, and rehabilitation of inmates.

  • With 495,000 workers, this segment includes professionals responsible for the maintenance and construction of roads and highways, such as road crew workers and civil engineers.

  • This sector encompasses 2,100,000 personnel involved in national defense, including soldiers, support staff, and military strategists.

  • Totaling 891,000 workers, this segment includes medical professionals such as EMTs and paramedics who provide immediate healthcare response in emergencies.

  • Comprising 905,000 workers, this market segment includes law enforcement officers and detectives tasked with maintaining public safety and enforcing laws.

  • This sector, including 346,000 personnel, involves firefighters and fire safety professionals dedicated to fire prevention, suppression, and emergency response.

THE MEDIA HOUSE OF ‘WHEN IN DOUBT, GRAB A TOOL AND GET TO WORK.’

We have a suite of existing media properties that celebrate the ABII people of the marketplace. Each is designed to engage our audience where they live and do business. Behind these media opportunities are databases of individuals and content, giving us powerful insight into content trends, user preferences and cross content/promotion opportunities.

WE CONNECT YOUR BRAND TO OUR HYPER-LOYAL AUDIENCE

Print

Digital

Social

Custom
Campaigns

Tradeshows

MULTIMEDIA, TRANSMEDIA, WHATEVER IS NEXT MEDIA

We understand the ABII market extremely well. Our business model is based on delivering (and measuring) content that moves the needle to our sophisticated database of readers, viewers, influencers and fans. Combined, these two databases (content and user), reveal powerful demo and psychographic connection which guide us to help grow your market.

To do this we have become adept at deploying stories, offers and brand messages across multiple platforms.

We have existing publications and events ready for you to plug into. Or, we can create a custom program just for your product or brand.

Our services can bring you to the ABII market in a variety of formats. Each is produced and selected to achieve your marketing objectives with the highest rate of return.

  • This involves the production and distribution of content through physical and online platforms, including books, magazines, and digital articles.

  • This category encompasses the creation and distribution of non-fiction films that document reality for the purposes of instruction, education, or maintaining a historical record.

  • This includes the development and dissemination of advertising content across television and online platforms, aimed at promoting products or services to a wide audience.

  • This involves the planning and execution of unique occasions such as festivals, corporate gatherings, and public celebrations, focusing on logistics, entertainment, and guest services.

  • Comprising various niche topics, this category includes the regular posting of written content on personal or corporate websites aimed at engaging specific audiences with focused interests.

  • This involves the development and management of reward schemes designed to retain customers by offering benefits for repeated purchases or engagements with a brand.

  • This includes the strategic creation and execution of marketing initiatives on social media platforms to enhance brand recognition, engage with audiences, and promote products or services.

  • This category involves the organization and management of industry-specific exhibitions where companies can display and demonstrate their new products and services.

  • This sector focuses on using online platforms to promote products or services through digital advertisements, including banner ads, video ads, and interactive campaigns.

  • This segment includes the production and distribution of audio programs, where hosts engage audiences with topics ranging from storytelling to educational content, often available through subscription services and digital platforms.

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